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It is important to remember that your client has chosen YOU to be their photographer and capture their special moments. Work with your client to achieve the photos and vision that they have but don't be afraid to recommend what you think will work best in your professional opinion. Offer styling & posing advice on the day and don't be afraid to take the lead in showing customers what to do. You know what will look best when editing and often customers who are experiencing their first time in front of the professional camera will feel a bit lost and will be grateful for your input and guidance to help them relax. Advice such as this can just be suggestive so as not to feel as though you're pushing, however, bear in mind that most clients will appreciate the advice and trust your judgement.
Go above and beyond with customer communication. Having pre-session meetings can help you build relationships from the start and create a relaxed environment on the day of shooting as you have had the chance to meet. It might be worth offering some pre-session tips about what to wear as this can also be a concern for clients. Understand what your client wants to take away from this experience and take notes of any special requests they may have. Your client will feel heard and will come away feeling satisfied with the choice that they have made.
Include different levels/sized packages of added benefits that will entice your clients to get the best deal for the money that they will be spending. Having small, medium and large packages can help with adding value compared to having a set-priced package. This makes a decision easier for your client choosing a whole package, rather than making lots of small individual choices on each product. Think about the products that your clients may want to purchase after their shoot. Offering any high-quality photography product is adding value to your package as the quality of your images is guaranteed to be presented within the final products. Accompany any product purchases with the digital image as well, you'll be editing it for print so its a great added value touch for your clients to get the digital at the same time. Even with all digital packages, try to incorporate at least one professionally printed item such as a Presentation Folio, Retro Prints or even just Standard Photo Prints. This means your clients will have a high quality print to compare to if they print their own images, meaning if they cannot replicate the quality illustrated in your small products, they might be back to buy more at a later date to guarantee a more professional finish.
This is a great way to give your client the feeling of added value even when you know you might be offering more. The sense of something "free" or "extra" gives a more personal impression and will make your clients feel special. For example, if you advertise a digital package with 25 images, you can pre plan to throw in an extra "5 free images" when you do you digital handover to create some excitement for your clients. This all helps to build a more positive experience for your customer, perhaps encouraging recommendations or even revisits in the future.
Why not offer client return programmes and follow-up shoots e.g maternity followed by newborn followed by first birthday. Promote ongoing client retention with valuable pricing strategies such as "money off if you book your second and third shoot at the same time" or some loyalty recognition that will give a better impression of value for money. You want to make sure that your clients are walking away with more than just a photo shoot but a whole experience and a new way to look at preserving memories.
'Thank you' messages after your sessions are another great way to show that you appreciate your client's time and business, again adding that personal touch. Why not send a card or just a simple no-cost virtual message (email or social) showing your thanks for the opportunity. This is great for impressive customer service and can be helpful when it comes to word of mouth.
Another great tip to add value to your package is by stating EVERYTHING that will be a part of your session. Things that you are accustomed to and take for granted in your shoots may not be part of your customers expectations, so make sure you're selling your services to the best of your ability. This can be outfit changes, change of backdrops, change of location, styling advice, professional posing, multiple lighting setups, social media previews etc... include it all so that your client is aware of exactly what they are paying for and more. The more you can list at this stage, the more this will help increase the value of your services in your customers eyes and really showcase the worth of employing YOU as their photographer.
If you have any questions about ordering your products or any further information please get in touch where one of our customer service team will be able to help you out.
[email protected]
01707273747
It is important to remember that your client has chosen YOU to be their photographer and capture their special moments. Work with your client to achieve the photos and vision that they have but don't be afraid to recommend what you think will work best in your professional opinion. Offer styling & posing advice on the day and don't be afraid to take the lead in showing customers what to do. You know what will look best when editing and often customers who are experiencing their first time in front of the professional camera will feel a bit lost and will be grateful for your input and guidance to help them relax. Advice such as this can just be suggestive so as not to feel as though you're pushing, however, bear in mind that most clients will appreciate the advice and trust your judgement.
Go above and beyond with customer communication. Having pre-session meetings can help you build relationships from the start and create a relaxed environment on the day of shooting as you have had the chance to meet. It might be worth offering some pre-session tips about what to wear as this can also be a concern for clients. Understand what your client wants to take away from this experience and take notes of any special requests they may have. Your client will feel heard and will come away feeling satisfied with the choice that they have made.
Include different levels/sized packages of added benefits that will entice your clients to get the best deal for the money that they will be spending. Having small, medium and large packages can help with adding value compared to having a set-priced package. This makes a decision easier for your client choosing a whole package, rather than making lots of small individual choices on each product. Think about the products that your clients may want to purchase after their shoot. Offering any high-quality photography product is adding value to your package as the quality of your images is guaranteed to be presented within the final products. Accompany any product purchases with the digital image as well, you'll be editing it for print so its a great added value touch for your clients to get the digital at the same time. Even with all digital packages, try to incorporate at least one professionally printed item such as a Presentation Folio, Retro Prints or even just Standard Photo Prints. This means your clients will have a high quality print to compare to if they print their own images, meaning if they cannot replicate the quality illustrated in your small products, they might be back to buy more at a later date to guarantee a more professional finish.
This is a great way to give your client the feeling of added value even when you know you might be offering more. The sense of something "free" or "extra" gives a more personal impression and will make your clients feel special. For example, if you advertise a digital package with 25 images, you can pre plan to throw in an extra "5 free images" when you do you digital handover to create some excitement for your clients. This all helps to build a more positive experience for your customer, perhaps encouraging recommendations or even revisits in the future.
Why not offer client return programmes and follow-up shoots e.g maternity followed by newborn followed by first birthday. Promote ongoing client retention with valuable pricing strategies such as "money off if you book your second and third shoot at the same time" or some loyalty recognition that will give a better impression of value for money. You want to make sure that your clients are walking away with more than just a photo shoot but a whole experience and a new way to look at preserving memories.
'Thank you' messages after your sessions are another great way to show that you appreciate your client's time and business, again adding that personal touch. Why not send a card or just a simple no-cost virtual message (email or social) showing your thanks for the opportunity. This is great for impressive customer service and can be helpful when it comes to word of mouth.
Another great tip to add value to your package is by stating EVERYTHING that will be a part of your session. Things that you are accustomed to and take for granted in your shoots may not be part of your customers expectations, so make sure you're selling your services to the best of your ability. This can be outfit changes, change of backdrops, change of location, styling advice, professional posing, multiple lighting setups, social media previews etc... include it all so that your client is aware of exactly what they are paying for and more. The more you can list at this stage, the more this will help increase the value of your services in your customers eyes and really showcase the worth of employing YOU as their photographer.
If you have any questions about ordering your products or any further information please get in touch where one of our customer service team will be able to help you out.
[email protected]
01707273747
